Head of Integrated Marketing- FCM

ABOUT THE OPPORTUNITY

KEY RESPONSIBILITIES

• Provide strategic direction and guidance to the Integrated Marketing and Insights Manager
• Define lifecycle marketing and campaign measurement frameworks and performance metrics
• Influence stakeholders across multiple regions to drive alignment, consistency, and regional relevance
• Lead campaign retrospective and learning processes to drive continuous optimisation across regions
• Shape and establish the organisation's Account-Based Marketing strategy and implementation approach
• Own and evolve the global prospect lifecycle strategy, defining marketing engagement across each stage of the customer journey
• Develop integrated marketing strategies and campaign frameworks that support pipeline progression and business growth
• Identify pipeline bottlenecks and implement strategic marketing interventions to improve conversion outcomes
• Design and scale customer marketing and retention programmes that support onboarding, growth, advocacy, and long-term customer value
• Identify opportunities to increase customer retention, expansion, and adoption of technology features and services
• Support the selection and implementation of customer marketing tools and associated programme launch activities
• Develop and govern a global campaign architecture framework that aligns campaigns to funnel stages and annual priorities
• Ensure campaign planning aligns with go-to-market strategies, product launches, and commercial objectives
• Partner with Growth and Demand teams on ABM tooling, automation, data infrastructure, and implementation frameworks
• Analyse campaign and lifecycle performance data to identify optimisation opportunities and growth insights
• Translate performance outcomes into meaningful commercial reporting for senior leadership and executive stakeholders
• Build strong partnerships with Product Marketing, Growth and Demand, Lifecycle, Digital Marketing, Brand Marketing, and Operational Marketing teams
• Contribute to a safe, inclusive, and accessible work environment where all Flighties feel welcomed, respected, and supported to thrive

EXPERIENCE & QUALIFICATIONS

• 8-10+ years' experience in B2B marketing
• Bachelor's degree in Marketing, Business, Communications, or a related field
• Excellent stakeholder management, communication, and presentation skills
• Proven ability to operate within a complex, multi-region global matrix environment
• Experience establishing new marketing functions, programmes, or capabilities from inception
• Proven success designing and scaling customer marketing, retention, or lifecycle programmes
• Ability to translate marketing strategy into commercial outcomes for senior and C-suite stakeholders
• Certifications or training in lifecycle marketing, ABM, or marketing analytics platforms advantageous
• Demonstrated experience owning prospect lifecycle, demand generation, or pipeline conversion strategies
• Strong commercial acumen with experience reporting marketing impact on pipeline conversion, retention, and revenue growth
• Experience partnering with campaign execution, marketing operations, sales enablement, and product teams