Sales Operations, Estimator
Coates GroupListed 17 Sep 2026
The Estimator, Sales Operations leads improvements in our sales quotation process by shaping high-quality customer outcomes, turning warm leads and complex technical inputs into clear, accurate, and commercially sound estimates. Working from architectural and technical drawings, the role develops well-defined scopes of work, with assumptions, exclusions, and contingencies clearly articulated. By supporting a clear transition from quote to signed order and coordinating handover to the Deployment team, the role helps minimise commercial and delivery risk across the lead-to-order process. Close collaboration with Engineering and Design ensures technical requirements are appropriately considered and reflected within the quoted scope.
Key responsibilities for the role
- Convert customer enquiries and warm leads into accurate, compliant, and margin-aware quotations aligned to commercial practices
- Act as the primary owner of quotation-related transactions, ensuring customer requirements are correctly interpreted and documented
- Ensure estimates are technically sound, commercially viable, and ready for progression to sales order creation
- Produce well-defined scopes of work, clearly articulating assumptions, exclusions, contingencies, and non-standard requirements
- Ensure scope clarity supports a smooth transition from estimate to production and installation
- Proactively identify and mitigate commercial, technical, and delivery risks during the estimation phase
- Partner closely with Engineering and Hardware Design to scope, cost, and validate new or complex customer requirements
- Serve as the primary escalation point for pre-sales enquiries requiring commercial or technical clarification
- Support confident and timely decision-making by resolving ambiguities in customer requirements early
- Act as the primary contact for order intake during the estimation and pre-sales phase
- Partner with Sales Operations, Order Management, and Deployment teams to ensure sales order data is accurate and complete for handover
- Contribute to process automation and best-practice initiatives with Sales Ops and Account Management to improve customer experience
Qualifications and experience
- Diploma or equivalent qualification in a relevant technical or commercial discipline, or equivalent practical experience
- 3–5 years’ experience in estimating, pre-sales, or commercial quotation roles within project-based environments
- Technical and commercial understanding of signage solutions
- Demonstrated experience interpreting tender, architectural, and construction drawings
- Proven estimating accuracy and sound commercial judgement
- Experience using estimating, quoting, or ERP systems
- Proficiency in Microsoft Office, particularly Excel
- Experience working in cross-functional, matrixed environments and navigating competing stakeholder requirements