CRM & Loyalty Manager

• Highly strategic role, leading end to end Loyalty development
• Working directly alongside the eCommerce Director, with incredible mentorship
• Build on phenomenal trade results, with strong repeat purchase rates

The opportunity to take full ownership all end to end CRM & Loyalty activity for one of Australia's biggest health & wellness business. The #1 leader in their category, with a devote customer base, high repeat purchase rates & a very loyal following. 

The Role: 
Working directly alongside the Director of eCommerce, Head of Digital Marketing and wider eCommerce & Marketing teams, you will be responsible for end to end CRM & Loyalty activity. You'll lead strategic planning and execution across the customer journey map, customer engagement & retention, Email, SMS & push notification campaigns, as well as the Loyalty Program. 
You will have a deep data-driven focus, develop out new customer segmentation work, automations & relevancy programs to drive strong retention & database growth, keeping the business one step ahead of the market. 

Essential Skills & Responsibilities: 

• Demonstrated background in CRM, Lifecycle Marketing & Retention roles, ideally within the Retail & Consumer industries 
• Strong, hands on experience with managing Customer Data platforms, with exposure to multiple CRM systems, such as Salesforce, Klaviyo, Emarsys, Yotpo or similar 
• Deep data segmentation experience and the ability to map out & build new journey flows 
• A highly analytical, data-driven focus, working across large databases, analysing and interpreting trends & identifying new areas of opportunity 
• A strong commercial mindset and the ability to work cohesively with the wider Marketing, Digital & eCommerce team to deliver a strong brand identity & tone of voice across all channels
• Strong experience with A/B Testing, driving innovation & a test & learn mentality
• Solid experience in managing Loyalty Program activity - even better if you've been a part of the build out 

The Benefits & Why You'll Love this Role:

• Joining the #1 business in the Health & Wellness category, building on phenomenal results & enabling the customer to truly live their very best life 
• Be part of a company culture that's built on innovation, forward-thinking and a test & learn approach - actively investing in AI & automation as a core part of the business
• Working alongside some of the best & brightest minds in Digital & Marketing, with strong, direct mentorship from the Director of eCommerce 
• Strong WFH & flexi-working hours, with interstate travel 
• The chance to really shape & drive the next phase of CRM & Loyalty growth - this role is far from BAU 
• Exposure to wider Digital Transformation projects on the roadmap & the chance to be at the forefront of project planning 
• Additional employee benefits, discounts & product allowances across a huge portfolio of product within the Health, Wellness & Lifestyle categories 
• Be part of a culture that celebrates & encourages an active lifestyle - health & wellbeing really is the #1 priority 
• Opportunity to shape, build & develop the CRM function from the ground-up, rather than inherit an existing strategy 
• The chance to gain international market exposure & joining at an exciting time of new market launches  

Excited? You should be!

If this sounds of interest, please get in touch today & apply or send your resume to Charlotte - ******************************