Content Creator

• Australian-born contemporary fashion label
• Shape the strategy, create the content, be the face
• Part-time, 3 days per week in Sydney Or full time options available

Born in Australia - our client is a contemporary fashion label built on refined essentials, quality materials and pieces made to be worn season after season. Their customer is discerning, style-led and loyal. The brand has a quiet confidence that shows up in everything they do, from the product to the boutiques to the campaigns.

THE OPPORTUNITY
This is a rare chance to own TikTok for a label with a clear identity and a community that already cares. You will build a presence that feels native to the platform, fast, lo-fi and culturally switched on, while staying unmistakably on brand. You won't be handed a template. You'll shape the strategy, set the pillars, create the series and be the face and voice behind much of the content. 

WHAT YOU'LL DO

• Develop and evolve the TikTok strategy, including content pillars, formats and recurring series that give the audience a reason to come back.
• Stay close to TikTok culture. Spot emerging formats, sounds and trends early and know which ones belong to the brand and which don't.
• Ideate, plan, shoot, edit and deliver TikTok-first content from concept to post.
• Step in front of the camera with confidence. Talk product, fabric, fit and styling in a way that feels natural, informed and never scripted.
• Bring a sharp eye for styling, product and visual storytelling to every frame.
• Partner with the Creative and Brand teams to turn campaigns, shoots and brand activations into content built specifically for TikTok, not repurposed from elsewhere.
• Get out into the boutiques and on the road when a story calls for it, including interstate travel as required.
• Balance brand integrity and commercial goals with the authenticity the platform rewards.
• Track what's working, read the data and use every insight to sharpen the next piece of content.

WHAT YOU'LL BRING

• A deep understanding of TikTok and a track record of driving engagement and follower growth against clear KPIs.
• Proven ability to shoot and edit short-form video independently, with a portfolio to show for it.
• A strong fashion and styling sensibility. You understand the difference between trend-led and timeless, and how to make both work.
• The ability to move quickly from idea to execution without losing polish or perspective.
• Sydney-based, available three days per week or full time and happy to travel to boutiques and interstate when required.

WHY THIS ROLE

• Build the channel your way, with the backing of a brand that trusts its people.
• A brand worth creating for. Considered product, beautiful campaigns and a clear aesthetic to work with.
• Three-day week that leaves room for your own creative pursuits. OR full time options available 
• Visible impact. Your work will be seen, measured and felt across the business.

APPLY
If you live and breathe short-form content and have the fashion instinct to match, we'd love to see your work. Apply with your CV and a link to your TikTok or content portfolio. All applications are handled in strict confidence by JIVARO.
or email - ************************