Marketing Specialist BN146

We are seeking a talented individual to join our clients as a Marketing Specialist in Tweed Heads, Gold Coast and Northern Rivers Regions. As a Marketing Specialist, you are responsible for advertising strategies and campaigns, determining the market for new goods and services and identifying and developing market opportunities.

Our Client is a premier destination known for its exceptional service, inviting atmosphere and exciting events. From cozy gatherings to lively entertainment.

Key Responsibilities:

• Generate content and formulate design concepts based on audience research and target markets of the business.
• Create cohesive designs reflecting the marketing direction and brand alignment.
• Develop the overall layout and production design for applications such as advertisements social media, menus, weekly/ monthly specials.
• Maintain social media presence across multiple platforms - Facebook, Instagram, websites.
• Develop branding and communications procedures and style guide in coordination with communications strategy.
• Advising executives and clients on advertising strategies and campaigns to reach target markets, creating consumer awareness and effectively promoting the attributes of goods and services
• Ensure effective communications with target audiences are implemented using latest design and branding solutions.
• Responsible for overall content generation in accordance with the business’ marketing strategies

Qualifications:

• Relevant qualifications in Marketing, Communications, Hospitality or a related field
• Strong understanding of digital marketing tools and platforms, including social media, email marketing, and website management.
• Excellent communication skills, with the ability to craft compelling messaging for diverse audiences.
• Detail-oriented mindset with strong analytical skills to track and measure campaign performance
• At least 1 year full time working experience in the hospitality industry, particularly in a hotel/pub environment.
• Familiarity with event management software.
• Hold industry recognised qualifications and certificates

The position is full time $75,000-$95,000 year salary depending on the experience. Please submit your resume and cover letter to yas@argworkforce.com