Retail Manager

Draca Farm Pty Ltd Retail Manager (ANZSCO 142111 - Retail Manager) Full-time/Permanent $80,000 - $85,000 (salary will be commensurate to qualifications and experience) Duties and responsibilities: *Recruit, train, supervise and motivate retail staff to maintain efficient operations and achieve the flower shop’s sales and customer service objectives. *Develop and implement sales and marketing strategies to promote floral arrangements, bouquets, plants, gifts and related products. *Lead the retail team in achieving daily, monthly and annual sales targets. *Monitor market trends, customer preferences, seasonal demand and competitor activities, and adjust sales strategies accordingly. *Determine the appropriate product range, including fresh flowers, floral arrangements, plants, giftware and event-related products, to meet sales, margin and customer expectations. *Plan and coordinate seasonal promotions, window displays, in-store events and marketing campaigns for occasions such as Valentine’s Day, Mother’s Day, weddings and other celebrations. *Train and encourage staff to provide knowledgeable product advice, recommend suitable floral products and identify opportunities for complementary sales. *Monitor stock levels and coordinate the timely replenishment of fresh flowers, plants, packaging materials and gift products while minimising spoilage and wastage. *Prepare monthly, quarterly and annual sales forecasts based on seasonal trends, customer demand and historical sales performance. *Review daily, weekly and monthly sales results to assess performance and maintain the profitability of the business. *Manage the flower shop’s profit and loss performance, including revenue, operating costs, margins and expenditure. *Prepare and manage annual budgets, monitor expenditure, analyse financial variances and implement corrective measures where necessary. *Ensure that the shop, floral preparation areas, displays and storage facilities are maintained in a clean, safe and visually appealing condition. *Ensure compliance with workplace health and safety requirements, employment obligations, consumer laws and all other applicable legal and regulatory requirements. Qualifications and Experience: *Relevant AQF Diploma *1 year of relevant experience is essential *3 years of relevant experience may substitute the need for having a formal qualification